Marketo MCE Dumps - Marketo Certified Expert Exam PDF Sample Questions

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Exam Code:
MCE
Exam Name:
Marketo Certified Expert Exam
75 Questions
Last Update Date : 05 December, 2023
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Realexamdumps Providing most updated Marketo Certified Expert Question Answers. Here are a few exams:


Sample Questions

Realexamdumps Providing most updated Marketo Certified Expert Question Answers. Here are a few sample questions:

Marketo MCE Sample Question 1

Which step is necessary to add a custom column to a lead report?


Options:

A. Select the Smart List(s)
B. Drag over Opportunity Columns
C. Select Export Rows
D. Activate Custom Columns in Admin

Answer: A Explanation: Reference: [Reference: https://docs.marketo.com/display/public/DOCS/Add+Custom+Columns+to+a+Person+Report, , , ]

Marketo MCE Sample Question 2

A marketer’s CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists.

How should this be done?


Options:

A. Use Mark Input to display the abbreviation while storing the full state
B. Store the full state in “Stored Value” and the abbreviation in “Display Value” on the form field settings
C. Store the full state in “Display Value” and the abbreviation in “Stored Value” on the form field settings
D. Use Mark Input to display the full state value while storing the abbreviation

Answer: B Explanation: Reference: [Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298, , , ]

Marketo MCE Sample Question 3

On a People Performance report, how is timeframe restricted?


Options:

A. Date of Activity
B. Both a and c
C. Sent Date
D. Created Date

Answer: C Explanation: Reference: [Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036, , , ]

Marketo MCE Sample Question 4

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?


Options:

A. All leads in the program with an engagement score higher than 5.
B. All leads who have not exhausted content in the entire program.
C. All leads who have exhausted content in the entire program.
D. All leads who are in the first stream of the program.

Answer: C Explanation: Reference: [Reference: https://nation.marketo.com/t5/Product-Discussions/What-happens-to-exhausted-leads-when-new-content-is-added/td-p/57316, , , ]

Marketo MCE Sample Question 5

What is one difference between segmentations and smart lists?


Options:

A. A lead can exist in multiple segmentations but not in multiple smart lists.
B. Segmentations can be used to create dynamic content while smart lists cannot.
C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
D. Smart lists can be used in smart campaigns while segmentations cannot.

Answer: B Explanation: Reference: [Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/, , , ]

Marketo MCE Sample Question 6

The following token is added to the text of an email: {{lead.First Name:default=there}}.

What is the purpose of the text “:default=there”?


Options:

A. To avoid an error message from showing if the field Company is empty
B. To display “there” in the email if the field First Name is empty
C. To avoid an error message from showing if the field First Name is empty
D. To populate the first name field with “there” if the field First Name is empty

Answer: C Explanation: Reference: [Reference: https://nation.marketo.com/t5/Product-Discussions/Can-you-capitalize-lead-name-token-in-email/td-p/186296, , , ]

Marketo MCE Sample Question 7

What is the purpose of a default value in a token?


Options:

A. To display values like current Date/Time
B. To show a value if a lead’s referenced field is empty
C. To refer to the name or description of a program
D. To create custom variables at the Campaign Folder or Program level

Answer: C Explanation: Reference: [Reference: https://docs.marketo.com/display/public/DOCS/Tokens+Overview, , , ]


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