Each time Northern Trail Outfitters sends their monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold.

Which feature should be used?

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.

What should they do to further segment their audience7

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers

When does the validation of email address occur when using a data extension?

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?

Which method of storing subscriber information allows a company to do extensive

external audience segmentation including additional 1:1 subscriber data the company

wants for a send, and to import the data quickly?

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All Subscribers List as a Send Relationship.

Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List?

Choose 2 answers

What does the validate tool check for? (Check all that apply)

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A marketer is designing email for mobile devices.

Which three design best practices would the marketer use? Choose 3 answers

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.

How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Northern Trail Outfitters wants to display the current date in order emails.

What could they use to display the date in real-time?

What must be configured in a Marketing Cloud account to use the import wizard?

To write SQL that uses both customer data and system-generated data, what would they need to include in their query?

Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last

year’s sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific

interest in footwear.

Which additional tactic should improve on NTO’s targeted segmentation?

Using measures, what data can a marketer use to segment an audience?

A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.

What should the marketer do in order to accomplish this?

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 30 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

Which activity should be used to achieve the backup automatically?

The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends.

Which tool should supply insights into the tone of subject lines?

A customer wants to automate nightly imports and also have the ability to manually import files via the Import Wizard.

What needs to be configured in the Marketing Cloud account?

Northern Trail Outfitters has a strict policy that requires the legal team and marketing team to approve emails featuring professional athletes

What Approval Workflow should be used for this requirement?

A marketer is configuring Path Optimizer in Journey Builder to test three different email subject lines. They want to configure a holdback audience to receive the winning path, but the option is unavailable.

Why would the marketer be unable to configure a holdback audience?

When the number of subscribers exceeds one million records, which data model is preferred?

How are publication lists used in the Marketing Cloud?

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.

Which method should the team use to accomplish this goal?

A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data. Which two types

of data can subscribers easily update via the default Profile Center? Choose 2 answers

Which feature can a marketer use to individualize content in an email? (Choose 3)

Northern Train Outfitters wants to grow its email subscriber list. Which best practice can the company use to increase the number of subscribers? (Choose 2)

A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.

Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers

A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

Northern Trail Outfitters’ (NTO) marketing team is looking to use a partner to develop its dynamic emails. After

submittal, NTO specialists want to make sure the emails are reviewed before approval.

What feature should the NTO marketing team employ?

A Marketer Sends an email to a Sendable data extension. The Data Extension has a

Subscriber relationship that matches Customer_ID on the data extension to Subscriber

Key on the All Subscriber Lists.

What is a capability of a data relationship?

Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.

Which tool should NTO use?